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Why good copywriting is important
Recently, I’ve met a few people in businesses who had never considered the quality of their copywriting. After explaining what I do, the usual response is that they’d never considered the importance of...
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Freelance Famine: coping with New Year
Christmas is over, New Year is gone, and for the next month or two the world will be drearily nursing hangovers and sobbing about how dark and dreary the days remain. Those in regular employment aren’t...
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How to save time writing more effective recruitment ads
I seem to have spent more time looking for work than actually working, as any freelancer is likely to find. And I’ve also, somehow or another, ended up hiring replacements for almost every job I’ve...
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6 food advert examples with effective niche appeal
When thumbing through some cooking magazines looking for new and exciting recipes, I was drawn more, as I tend to be these days, to their adverts. I’m always interested in how effectively the...
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A business principle worth repeating: positively good advertising
What’s the most memorable business principle you’ve learnt from a book? There’s a ton of them out there, but one from Ogilvy on Advertising always sticks in my mind. It’s a principle I repeat to a lot...
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When a picture’s worth more than words: a theatre advert
I often put up advert examples with the aim of analysing the copy and discussing effective writing. In this case I want to do the opposite, because a flyer was given to me this morning that I thought...
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How words can sell food: copywriting in menus
Every time I visit Las Iguanas, before I’ve even ordered I find myself longing for my next visit. One look at their menu tends to make me think a single meal is not enough. You can see on their website...
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This one simple writing tip will waste your time
In my downtime between copywriting tasks, as any budding freelancer should, I scour books and blogs for tips and tactics to better understand the world of content writing. Half of the people on the...
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Writing content that works the room: Part 2 – Preparation
Preparation is so often the key to effectively accomplishing any task you set yourself. When writing a blog, for business or otherwise, thinking about who you are writing for is a major step towards...
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What I’ve learnt after a year as a full time freelancer
On October 1st, 2013, it was exactly one year since I officially registered as a sole trader (marking my first payment for freelance work; I’d been marketing myself for about a month beforehand). I’d...
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